Simple SEO Marketing terms you may have forgotten the meanings to.

301 Redirect:
Also known as URL forwarding, ability to forward a domain to a site. Redirecting a page elsewhere.

Backlink:
Another site that links back to you, with or without NOFOLLOW.

Black Hat SEO:
In-proper SEO tactics to try to reek the benefits of hi ranks and traffic (examples of tactics used is spam indexing, irrelevant content, keyword stuffing, bogus back linking).

Bot:
Not to be confused with robots. Bots are tools some web developers use to get Meta Data information from other sites.

CPC:
(Cost Per Click) this is a paid method of acquiring web traffic. 1 Example is the paid results you see in the top or right hand side of your search results page of the search engine you’re using.

Landing Page:
The page you land when you go to the domain, this is more referred to a site using a page or window to get to their site.

Organic SEO:
(Organic Search Engine Optimization) this is a natural Organic approach to optimizing you page or website online.

PPC:
Known as pay per click advertising. Advertisements on a page and if the user sees or clicks on the add the site owner makes money.

Reciprocal Link:
Similar to “back link” but both parties link to each other, usually with “NOFOLLOW”.

SERP:
This is not to be confused with Supplemental Executive Retirement Plan – SERP.
(Search Engine Results Page) this is the results the search engine gives you for your search.

SEM:
(Search Engine Marketing) The Organic art of marketing your web site to search engines.

Spider:
Not to be confused with an Insect arachnid spider or a bot. Spiders are tools that un-manned search engines and directories use to pull in sites from the internet to be data based.

Splash Page:
Similar to a landing page, but used as a temporary page till development finished, also possible used with redirects.

TLD:
(Top Level Domain) Example (example.com) com it the top level domain.  The extension .ca .com .org etc. manage by ICANN (Internet Corporation for Assigned Names and Numbers) the government of the internet.

White Hat SEO:
Proper Organic SEO practices, in hopes of getting higher traffic and ranking.

Author:WhynotWebWorksDirectory

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Simple Web Development terms you may have forgotten the meanings to.

Xhtml: Extensible Hypertext Markup Language, a language most websites are written in.

PHP: Hypertext Preprocessor a web based scripting language for dynamic web sites, mainly used on Unix/Linux servers.

ASP: Active Server Pages, a web based scripting language for dynamic web sites, mainly used on Windows servers.

CMS: Content Management Systems, An open source Content managed website with a fully featured administrator side to manage your site.

CSS: Cascading Style Sheet, an inline or extern style sheet used for the look and feel of a website.

HTTP: Hyper Text Transfer Protocol, a networking protocol, the beginning of your URL address.

FTP: File Transfer Protocol, a method of connecting to your web server in order to upload or download information.

PX: Pixel, A unit of measurement, for measuring online web content such as text and images.

PT: Point, A unit of measurement, for measuring online web content such as text.

DNS: Domain Name System, phone book for the internet basically, taking the domain name of a site and pointing it to a server read IP address.

IP: Internet Protocol address, basically a number assigned to a domain name for internet routing.

MX: mail exchanger record, a mail record specified in your DNS settings.

Cookies: A cookie is a piece of data stored on the user’s hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. Once the user closes their browser, the cookie simply terminates (with the exception of classifieds and forums, in which cookies are used only to store user preferences and determine which messages are new since their last visit). If a user rejects the cookie, they may still use our site.

Author:WhynotWebWorksDirectory

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What Is LinkedIn? Why a LinkedIn account is so important for a college student? How LinkedIn can benefit a student?

LinkedIn is a professional network of Colleagues, Classmates and Business Professionals. For many people LinkedIn is used for many things such as professional profiles containing resumes, contact info, current and past work experience, education and recommendations from you connections, classmates and colleagues. LinkedIn also gives you the ability to create Company profiles and groups. You connect with other professionals in other fields and have the ability to see their connections also.

As a college student it is very important to have an up-to- date résumé and portfolio.  As a student looking for work terms and or careers in the field you are training in, wouldn’t it be great to have a live 24/7 online résumé and or portfolio? A student with a LinkedIn account could give them the advantage over someone with just a paper back resumes. Also for anyone with a live portfolio/ résumé website your LinkedIn account and website can easily be linked to one another. So what are the Highlights of a Professional LinkedIn account for a student? ? A live 24/7 résumé and portfolio accessible by privacy settings you set. ? Ability to connect with other classmates, colleagues and potential employers. ? Ability to list “recommendations” from your classmates and colleagues. ? List your current and past work. ? List your post-secondary education. ? List your contact info and how you request to be contacted. ? List your specialties and or certificates and awards. ? Show a professional portfolio image of yourself to those you choose through your privacy settings.

LinkedIn can be a very good potential opportunity for a college student. It is very easy to use and has a good FAQ section.

Author:WhynotWebWorksDirectory

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What is back linking?

Why is back linking important?

How can back linking benefit your site?

Things to consider.

Tools that can help.

Back linking is when another site links back to your site. This is similar to but not to be confused with “reciprocal linking” were 2 sites link to on another equally. Back linking can be through “follow” or “no follow”, however a follow link is more beneficial but no follow links still help.

Back linking is important on so many levels. However it is important to remember that back linking is just another piece of the marketing puzzle. Search engines look highly upon, when other places link back to you. This has the potential of creating traffic especially with the number of relevant sites linking back to you. Also when the search engines see your site popping up in domain authoritative links it has the potential for the search engines to keep coming back to your site and indexing/spidering more frequently. The term “Domain authoritative” means sites/ directories that have a high page/ site rank, amazing traffic, active in social media and more.

So now you are probably wondering how to achieve proper back linking through domain authoritative sites/ directories. That’s Great! Although back linking can be a very good potential opportunity for your site. It is a good idea to consult an Experienced Marketing Professional such as Kootenay Web Weaver. As back linking cannot be rushed and should be done properly. There are many things to be considered and researched before you start back linking. One way is to submit your site to domain authoritative directories.

Things to consider and look for when submitting your site to domain authoritative directories. ? Is the directory a domain authoritative place. ? Do they have a suitable/relevant category that your site fits into to submit to. ? What are the submission guidelines, you should read them, every directory is different. ? Do they offer free or paid submissions, or free for while then pay so much to stay in.

When you are ready to start submitting it is a good idea to remember that their no guarantees you will get into that directory based on their guidelines and policy. It is also a new trend that when you submit, a lot of directories request a professional email at the domain your submitting. So it is a good idea to have a few directories at a time to submit to. Once you start submitting, keep good records. A spread sheet is fine in this case. It is a good idea to keep record of: ? Who did you submit to. ? What category did you request. ? The date submitted you submitted, as its possible most directories could blacklist your site for continuous submissions or using software to submit.

There are tools out there to help, for example SEO Book and SEOquake have tools that help you see that directories / site statics to help tell if they are a domain authoritative site. SEOmoz and Majestic SEO have tools to tell you if you have sites linking back to you and who they are. Alexa and Google Analytics can help with your traffic statics. Just remember any part of the marketing puzzle takes time and does not happen overnight.

Author:WhynotWebWorksDirectory
Permalink:http://www.whynotwebworks.com/whynot-web-works-blog/back-linking-beginners-what-to-do/