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Simple Web Development terms refresher. Simple SEO Marketing terms refresher. Back linking Beginners & what to do. Benefits of a LinkedIn Account to a college student!

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Simple SEO Marketing terms you may have forgotten the meanings to.

301 Redirect:
Also known as URL forwarding, ability to forward a domain to a site. Redirecting a page elsewhere.

Backlink:
Another site that links back to you, with or without NOFOLLOW.

Black Hat SEO:
In-proper SEO tactics to try to reek the benefits of hi ranks and traffic (examples of tactics used is spam indexing, irrelevant content, keyword stuffing, bogus back linking).

Bot:
Not to be confused with robots. Bots are tools some web developers use to get Meta Data information from other sites.

CPC:
(Cost Per Click) this is a paid method of acquiring web traffic. 1 Example is the paid results you see in the top or right hand side of your search results page of the search engine you’re using.

Landing Page:
The page you land when you go to the domain, this is more referred to a site using a page or window to get to their site.

Organic SEO:
(Organic Search Engine Optimization) this is a natural Organic approach to optimizing you page or website online.

PPC:
Known as pay per click advertising. Advertisements on a page and if the user sees or clicks on the add the site owner makes money.

Reciprocal Link:
Similar to “back link” but both parties link to each other, usually with “NOFOLLOW”.

SERP:
This is not to be confused with Supplemental Executive Retirement Plan – SERP.
(Search Engine Results Page) this is the results the search engine gives you for your search.

SEM:
(Search Engine Marketing) The Organic art of marketing your web site to search engines.

Spider:
Not to be confused with an Insect arachnid spider or a bot. Spiders are tools that un-manned search engines and directories use to pull in sites from the internet to be data based.

Splash Page:
Similar to a landing page, but used as a temporary page till development finished, also possible used with redirects.

TLD:
(Top Level Domain) Example (example.com) com it the top level domain.  The extension .ca .com .org etc. manage by ICANN (Internet Corporation for Assigned Names and Numbers) the government of the internet.

White Hat SEO:
Proper Organic SEO practices, in hopes of getting higher traffic and ranking.

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Simple Web Development terms you may have forgotten the meanings to.

Xhtml: Extensible Hypertext Markup Language, a language most websites are written in.

PHP: Hypertext Preprocessor a web based scripting language for dynamic web sites, mainly used on Unix/Linux servers.

ASP: Active Server Pages, a web based scripting language for dynamic web sites, mainly used on Windows servers.

CMS: Content Management Systems, An open source Content managed website with a fully featured administrator side to manage your site.

CSS: Cascading Style Sheet, an inline or extern style sheet used for the look and feel of a website.

HTTP: Hyper Text Transfer Protocol, a networking protocol, the beginning of your URL address.

FTP: File Transfer Protocol, a method of connecting to your web server in order to upload or download information.

PX: Pixel, A unit of measurement, for measuring online web content such as text and images.

PT: Point, A unit of measurement, for measuring online web content such as text.

DNS: Domain Name System, phone book for the internet basically, taking the domain name of a site and pointing it to a server read IP address.

IP: Internet Protocol address, basically a number assigned to a domain name for internet routing.

MX: mail exchanger record, a mail record specified in your DNS settings.

Cookies: A cookie is a piece of data stored on the user’s hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. Once the user closes their browser, the cookie simply terminates (with the exception of classifieds and forums, in which cookies are used only to store user preferences and determine which messages are new since their last visit). If a user rejects the cookie, they may still use our site.

Author:WhynotWebWorksDirectory

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What Is LinkedIn? Why a LinkedIn account is so important for a college student? How LinkedIn can benefit a student?

LinkedIn is a professional network of Colleagues, Classmates and Business Professionals. For many people LinkedIn is used for many things such as professional profiles containing resumes, contact info, current and past work experience, education and recommendations from you connections, classmates and colleagues. LinkedIn also gives you the ability to create Company profiles and groups. You connect with other professionals in other fields and have the ability to see their connections also.

As a college student it is very important to have an up-to- date résumé and portfolio.  As a student looking for work terms and or careers in the field you are training in, wouldn’t it be great to have a live 24/7 online résumé and or portfolio? A student with a LinkedIn account could give them the advantage over someone with just a paper back resumes. Also for anyone with a live portfolio/ résumé website your LinkedIn account and website can easily be linked to one another. So what are the Highlights of a Professional LinkedIn account for a student? ? A live 24/7 résumé and portfolio accessible by privacy settings you set. ? Ability to connect with other classmates, colleagues and potential employers. ? Ability to list “recommendations” from your classmates and colleagues. ? List your current and past work. ? List your post-secondary education. ? List your contact info and how you request to be contacted. ? List your specialties and or certificates and awards. ? Show a professional portfolio image of yourself to those you choose through your privacy settings.

LinkedIn can be a very good potential opportunity for a college student. It is very easy to use and has a good FAQ section.

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