Back linking Beginners & what to do

Back linking Beginners & what to do

What is back linking?

Why is back linking important?

How can back linking benefit your site?

Things to consider.

Tools that can help.

Back linking is when another site links back to your site. This is similar to but not to be confused with “reciprocal linking” were 2 sites link to on another equally. Back linking can be through “follow” or “no follow”, however a follow link is more beneficial but no follow links still help.

Back linking is important on so many levels. However it is important to remember that back linking is just another piece of the marketing puzzle. Search engines look highly upon, when other places link back to you. This has the potential of creating traffic especially with the number of relevant sites linking back to you. Also when the search engines see your site popping up in domain authoritative links it has the potential for the search engines to keep coming back to your site and indexing/spidering more frequently. The term “Domain authoritative” means sites/ directories that have a high page/ site rank, amazing traffic, active in social media and more.

So now you are probably wondering how to achieve proper back linking through domain authoritative sites/ directories. That’s Great! Although back linking can be a very good potential opportunity for your site. It is a good idea to consult an Experienced Marketing Professional such as Kootenay Web Weaver. As back linking cannot be rushed and should be done properly. There are many things to be considered and researched before you start back linking. One way is to submit your site to domain authoritative directories.

Things to consider and look for when submitting your site to domain authoritative directories. ? Is the directory a domain authoritative place. ? Do they have a suitable/relevant category that your site fits into to submit to. ? What are the submission guidelines, you should read them, every directory is different. ? Do they offer free or paid submissions, or free for while then pay so much to stay in.

When you are ready to start submitting it is a good idea to remember that their no guarantees you will get into that directory based on their guidelines and policy. It is also a new trend that when you submit, a lot of directories request a professional email at the domain your submitting. So it is a good idea to have a few directories at a time to submit to. Once you start submitting, keep good records. A spread sheet is fine in this case. It is a good idea to keep record of: ? Who did you submit to. ? What category did you request. ? The date submitted you submitted, as its possible most directories could blacklist your site for continuous submissions or using software to submit.

There are tools out there to help, for example SEO Book and SEOquake have tools that help you see that directories / site statics to help tell if they are a domain authoritative site. SEOmoz and Majestic SEO have tools to tell you if you have sites linking back to you and who they are. Alexa and Google Analytics can help with your traffic statics. Just remember any part of the marketing puzzle takes time and does not happen overnight.

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